I messed this up myself once.
Not the blog post. The storage thing. A few years back I saw this ad for a unit – $19 first month. Could not believe it. Drove 25 minutes to check it out. Place was fine. Clean. Cheap. I signed.
Big mistake.
Here’s what happened. I needed to grab a box of winter coats in November. That drive? Felt like forever. Then I needed to drop off some old furniture my mom gave me. Another drive. By month three I was actively avoiding that place. Just thinking about the 25 minutes each way made me tired.
I ended up paying for six months of stuff I barely touched.
That cheap unit cost me more than money. It cost me the whole reason I wanted storage in the first place – to make my life easier.
You’ve probably done something similar. Or you’re about to. That’s why I’m writing this.
Your time isn’t free
People act like their weekends have no value. Like sitting in traffic is just “what you do.”
But think about your actual week.
You work. You handle kid stuff. You cook. You clean. You maybe get Saturday afternoon to yourself. And you want to spend two hours of that driving to a storage unit?
No. You don’t.
Here’s the real math nobody does out loud:
- Drive there: 35 minutes.
- Unlock, find your stuff, load up: 20 minutes.
- Drive home: 35 minutes.
That’s 90 minutes. For one trip.
Do that twice a month. That’s three hours. Three hours you could have spent watching a movie. Napping. Seeing your friend. Anything else.
Now multiply that by how many months you’ll actually have the unit. Be honest. You always keep it longer than you think.
The gas math is a lie too
I see people say “oh it’s only $10 more for the close one.”
And then they drive 40 miles round trip to save that $10.
A full tank of gas where I live is like $45. If you’re making four trips a month to the far place? You just burned through most of that “savings.” And that’s ignoring wear on your car. And ignoring your time which – again – is actually worth something.
Your brain plays tricks on you
Here’s the weird part.
When a storage unit is close – like 7 minutes close – you don’t even think about going. You just go. You’re already in the car. You’re passing it anyway. You pop in, grab what you need, leave. Total time: 20 minutes.
When a unit is far? Your brain treats it like an event. You have to plan it. You have to mentally prepare. You put it off. You put it off again.
I’ve seen this hundreds of times running our storage unit service. The customers who rent from us because we’re in their neighborhood? They actually use their unit. The people who drive past two closer places to save $8 somewhere else? They’re the ones who call us six months later and say “I forgot I even had that stuff.”
Real examples from real people
My neighbor rents a unit for her Etsy business. She’s in there three times a week packing orders. If her unit was 30 minutes away? She’d shut the whole thing down. It wouldn’t work.
My buddy runs a landscaping crew. He stores his extra equipment. He drives by his unit every single morning anyway. Takes him 4 minutes off his route. He barely notices.
A lady I know stored her mom’s furniture after her mom passed. She needed to go through it slowly. Box by box. If she had to drive across town every time? She’d still have those boxes sitting there two years later. No question.
What “close enough” actually means
I’m not saying you need the unit next door to your house.
- But here’s a good rule: if you can’t comfortably swing by on your way home from work without changing your route? It’s too far.
- Another rule: if you wouldn’t drive there just to grab a single pair of shoes you forgot? It’s too far.
Because the whole point of storage is access. Not just having a place to put things. Having a place where you can actually get your things when you need them.
When cheap actually makes sense
Look I’m not crazy. Sometimes cheap is worth it.
If you’re storing a boat you’ll use twice a year? Go cheap. Go far. Who cares.
If you’re storing tax records you won’t touch for seven years? Same thing. Put it anywhere.
But if you’re storing everyday stuff? Seasonal clothes. Kid toys. Business inventory. Tools you use. Furniture you’re rotating. Anything you’ll need more than every few months?
Location matters more.
I’ve watched people save 15amonthonafarunitandlose200 worth of their own time over a year. They don’t notice because the savings come out in small chunks. But the time loss? That adds up fast.
One thing to try before you rent
Before you sign anything, do this.
Open your maps app. Type in the address of the cheap far unit. Then type in the address of the closer unit. Look at the drive time difference during actual traffic – not Sunday at 6am.
Now ask yourself: how many times will I make this trip?
Multiply that drive time by that number.
Is that number something you’re willing to give up?
No wrong answer. Just be honest with yourself.
What we do at our storage unit service
We’re not the cheapest in town. I won’t pretend we are.
But we are the closest for a lot of people. And we’ve built everything around that. Good access hours. Clean units. No nonsense.
Because we’d rather have a customer who stays for two years because it’s convenient than a customer who stays for two months because it’s cheap and then stops coming.
If you’re in our area, come see us. Or don’t. But either way – rent the close one. Not the cheap one. Your weekends will thank me.
0 Comments